Seeking to expand its user base, digital application platform Appex needed a cost-effective lead generation strategy combining email marketing and in-app advertisement.
Appex engaged Altiam CX to supply a dedicated marketing staffer. Our highly versatile marketing specialist writes in-app ads and manages email marketing campaigns for Appex. The role also encompasses creating compelling content customized for multiple audience segments based on known user preferences and behaviors. Our specialist tracks campaign metrics and uses data insights to continuously advance customer acquisition strategies. Demonstrating a seamless connection, this specialist works directly with the client on special projects as they arise, including a newly launched influencer initiative.